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The Pac-12 has been sued by a sports marketing company seeking compensation for its role in helping the conference secure a sweeping 2013 deal with AT&T worth tens of millions of dollars to the member universities.

The lawsuit alleges that the Pac-12’s refusal to compensate EMG, which had connections to top AT&T executives, “crippled” the company’s business.

EMG, which is based in Palos Verdes, is seeking an unspecified amount in damages.

It did not have a written contract with the Pac-12.

“Anticipating a multi-million dollar fee for their work, EMG had invested thousands of hours into the deal and hundreds of thousands of dollars in expenses out of pocket,” according to a copy of the second amended complaint, which was obtained by the Pac-12 Hotline.

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EMG estimates that the conference’s partnership with AT&T, which includes carriage on U-verse for the Pac-12 Networks, is worth $90,000,000 over five years.

The Pac-12 declined to comment. The conference and the Pac-12 Networks are named defendants.

“As a matter of policy, we do not comment on ongoing litigation,” a conference spokesperson said via email.

EMG has no current business deals but is an active …read more

Source:: East Bay – Sports

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